Maruti Suzuki has finally entered India's booming electric vehicle arena with the e-Vitara, its first all-electric SUV unveiled to public in January 2025, at the Bharat Mobility Global Expo. Co-developed with Toyota and built on the dedicated HEARTECT-e platform, the midsize EV promises up to 543 km ARAI range from a 61 kWh battery (with a 49 kWh option also available), fast-charging capabilities (10-80% in 45 minutes via 70 kW DC), and a competitive stance against rivals like the Hyundai Creta Electric and Tata Curvv EV. Available in Delta, Zeta, and Alpha variants with a single-motor FWD setup in India (no AWD option), it targets urban families with its 4275 mm length, 2700 mm wheelbase, and features like ventilated seats and Level-2 ADAS.
However, the launch comes after nearly a year's delay from initial timelines, sparking discussions on execution and market readiness. With no pricing revealed yet—expected in early 2026 ahead of showroom arrivals—the e-Vitara's anticipated ₹17-22 lakh price range feels steep for Maruti's value-driven audience, while early YouTube reviews from December 19 highlight several shortcomings.
Originally slated for an early 2025 rollout (with previews dating back to 2023 concepts), the e-Vitara's launch was postponed multiple times—first to May, then September, and finally December—due to supply chain issues like rare earth magnet shortages and production ramp-ups. This extended wait frustrated enthusiasts, especially as competitors like Mahindra's XEV 9e and MG's Windsor EV gained ground. Maruti cited the need for thorough localization (up to 40% initially, aiming higher) to keep costs competitive, but the delays have allowed rivals to solidify their EV ecosystems.
Despite the grand unveil, Maruti held back on pricing, fueling speculation and uncertainty. Estimates peg the e-Vitara at ₹17-22 lakh (ex-showroom), which seems high, potentially limiting appeal in price-sensitive India. This opacity has drawn criticism, with potential buyers delaying decisions amid FAME-III subsidy uncertainties. The delay in price revelation exacerbates confusion, as consumers weigh incentives without concrete figures.
A bright spot in the launch was Maruti's commitment to EV infrastructure: Over 2,000 charging points already installed at its vast network of 4,500+ dealerships and service centers, with plans to scale to 1 lakh stations by 2030 in partnership with dealers and CPOs. This includes fast chargers (up to 120 kW) and home installation support, addressing India's charging deserts.
However, these showroom chargers are currently limited to Maruti vehicles, missing an opportunity to foster a collaborative ecosystem. Opening them to other EVs—like Tata, MG, Mahindra or Hyundai models—could boost utilization, generate revenue through fees, and accelerate national adoption. In a market where public chargers are under 20,000, inclusivity would align with government goals for 1.32 million stations by 2030, reducing range anxiety for all.
First-drive reviews dropped on December 19, 2025, from channels like Autocar India, Overdrive, and ZigWheels, revealing a mixed bag. While praised for smooth handling, efficient regen braking, and a premium cabin feel, the e-Vitara faced flak for not matching competitors' polish. Reviewers noted the interiors—featuring a 10.25-inch touchscreen, 10.25-inch digital cluster, and soft-touch materials—fall short of rivals like the Creta EV's dual screens or Curvv's haptic controls, feeling dated in fit-and-finish despite ventilated seats and ambient lighting.
Practicality took hits too: No frunk (front trunk) for extra storage, and a boot space of just 238 liters (expandable via 40:20:40 split-folds) pales against the Curvv's 500 liters or Creta's 433 liters, limiting appeal for family road trips. The entry-level Delta variant's omission of a rear parking camera—a standard in even sub-₹10 lakh cars—drew sharp criticism as a cost-cutting misstep in a ₹17+ lakh EV.
Overall, reviews suggest the e-Vitara is competent but not revolutionary, with the price delay amplifying skepticism. As one reviewer put it, "It's fashionably late, but does it justify the wait?"
On the upside, the e-Vitara's 49 kWh or 61 kWh LFP battery (sourced from BYD) offers up to 543 km ARAI range, with real-world estimates around 350-420 km. The single-motor FWD delivers 128 kW/192.5 Nm for brisk performance, while safety features include seven airbags, 360° camera (Alpha Variant), and ADAS with adaptive cruise and lane-keep assist. Localization efforts promise competitive maintenance, backed by Maruti's 1,500+ EV-enabled workshops.
The e-Vitara marks Maruti's bold entry into EVs, part of a four-model lineup by 2030 aiming for 30% electrified sales. But with delays, underwhelming reviews, and unresolved pricing, it risks a tepid start in a crowded segment. Opening chargers to all and addressing review pain points via OTA updates could turn the tide. As India's largest carmaker, Maruti has the network to dominate—now it needs to electrify perceptions too.
Stay tuned for price announcements and our road tests.
Suhail Gulati
Suhail Gulati is the founder of ElecTree and an economist by training, with a passion for electric vehicles that goes far beyond numbers and analysis. A former banker turned EV enthusiast, Suhail writes to share the latest insights, trends, and future possibilities in the world of electric mobility. Through ElecTree, he hopes to connect with fellow enthusiasts and anyone curious about the shift toward sustainable transportation. Outside of his work in the EV space, Suhail has a deep love for music, good food, and the thrill of a football match. Whether he’s analyzing market trends or discovering the newest electric innovations, he’s always excited to bring readers along for the journey.