Ford Motor Company has revealed a significant rollback of its electric vehicle ambitions, incurring an estimated $19.5 billion in special charges as it redirects investments toward hybrids, gasoline-powered vehicles, and more affordable electrified options. The announcement, made on December 15, marks a pivotal shift for the American automaker, citing subdued consumer demand and evolving regulatory landscape under the new Trump administration.
The charges, primarily hitting the fourth quarter of 2025 and extending into subsequent years, stem from writedowns on cancelled EV programs and restructured manufacturing facilities. Ford emphasized that the move allows it to "follow the customer" by prioritizing profitable segments amid slower-than-expected EV adoption.
Central to the restructuring is the cancellation of several next-generation pure electric vehicles, including a planned electric commercial van and larger pickup models. Notably, Ford confirmed the discontinuation of the all-electric F-150 Lightning pickup, which despite positive reviews has struggled with profitability.
In its place, the next-generation F-150 Lightning will adopt an extended-range electric vehicle (EREV) powertrain—a plug-in hybrid setup with a gasoline range extender—assembled at the Rouge Electric Vehicle Center. Plants originally earmarked for EV production will now support gasoline, hybrid models, and energy storage solutions.
The company also signalled layoffs, including all 1,600 employees at a Kentucky battery plant, as part of broader cost adjustments.
Ford now projects that by 2030, approximately 50% of its global volume will comprise hybrids, EREVs, and fully electric vehicles—up from current levels but a tempered outlook compared to prior all-in EV targets.
Executives attributed the decision to lacklustre EV sales growth, mounting losses (over $13 billion since 2023 on its Model e division), and reduced federal incentives under the incoming Trump policies, which have scaled back support for pure electrics.
Despite raising 2025 earnings guidance to around $7 billion, the writedown underscores the financial strain of ambitious EV bets in a market favouring hybrids for their range flexibility and lower upfront costs.
Ford reiterated commitment to electrification but with a pragmatic lens: Focusing on smaller, cost-effective EVs alongside expanded hybrid lineups across trucks and SUVs.
This retreat echoes similar adjustments by rivals, highlighting industry-wide recalibrations amid infrastructure gaps and consumer preferences. Analysts view it as a pragmatic response to ensure long-term viability in a transitioning automotive landscape.
Suhail Gulati
Suhail Gulati is the founder of ElecTree and an economist by training, with a passion for electric vehicles that goes far beyond numbers and analysis. A former banker turned EV enthusiast, Suhail writes to share the latest insights, trends, and future possibilities in the world of electric mobility. Through ElecTree, he hopes to connect with fellow enthusiasts and anyone curious about the shift toward sustainable transportation. Outside of his work in the EV space, Suhail has a deep love for music, good food, and the thrill of a football match. Whether he’s analyzing market trends or discovering the newest electric innovations, he’s always excited to bring readers along for the journey.