Mahindra's premium electric SUV, the XEV 9e, saw a moderation in sales momentum in November 2025, with wholesale dispatches reaching 1,979 units—a 21.3% decrease from October's 2,514 units. Despite the overall dip, the model maintains robust interest in India's competitive eSUV segment, bolstered by its advanced features, competitive pricing starting at ₹21.90 lakh (ex-showroom), and impressive range options up to 656 km (ARAI-certified).
The sales data is segmented by battery capacity, showing a clear preference for the larger pack. Here's the detailed breakdown:
The 79 kWh variants accounted for over 82% of total sales, indicating strong demand for longer-range options with top variants equipped with enhanced features such as advanced ADAS suites (up to 5 radars + 1 camera) and luxury elements like ventilated seats and NFC keys.
The reduction from October's 2,514 units could be attributed to a rise in demand for lower variants of competitors like the Tata Harrier EV, which saw its overall sales climb to 2,458 units in November—surpassing the XEV 9e in total volume. However, the top-spec XEV 9e Pack 3 outperformed the Harrier EV's top Empowered variant, with 1,375 units versus 1,258. This highlights the XEV 9e's edge in premium appeal, despite the broader market shift toward more affordable EV options.
With huge discounts on offer for the XEV 9e—up to ₹3.8 lakh—the model could regain its top spot in December 2025, especially as year-end promotions kick in and inventory levels stabilize.
Mahindra is set to bolster the XEV 9e's momentum with production ramps at its Chakan plant along with the newly launched XEV 9S, potential new OTA updates in Q1 2026, and the ongoing discounts to counter rivals like the Tata Harrier EV. Expect a rebound in December dispatches, driven by festive spillover and enhanced consumer offers.
For more on India's EV sales trends, explore our coverage of Tata Harrier EV and MG Windsor EV.
Suhail Gulati
Suhail Gulati is the founder of ElecTree and an economist by training, with a passion for electric vehicles that goes far beyond numbers and analysis. A former banker turned EV enthusiast, Suhail writes to share the latest insights, trends, and future possibilities in the world of electric mobility. Through ElecTree, he hopes to connect with fellow enthusiasts and anyone curious about the shift toward sustainable transportation. Outside of his work in the EV space, Suhail has a deep love for music, good food, and the thrill of a football match. Whether he’s analyzing market trends or discovering the newest electric innovations, he’s always excited to bring readers along for the journey.